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Showing posts from November 19, 2012

Quality of life improved by cosmetic products

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For the first time at a global level, it is now possible to really know how cosmetic products could improve life ! A new measuring tool, BeautyQol, has been specifically developed to scientifically establish that cosmetic products and good physical appearance can improve Quality of Life. The new study published today in the Archives of Dermatology (JAMA Network - USA) confirms that cosmetic products and good physical appearance significantly improve Quality of Life (QOL). In order to be able to investigate this topic, the authors have developed a new international QOL measuring instrument called "BeautyQol". This instrument has been tested on 3231 subjects confirming the validity and reliability of the measure in 13 countries in the world representing 16 languages: France, UK, Germany, Spain, Italy, Sweden, Russia, USA, Brazil, Japan, India (Hindi and Indian English) China and South Africa (Zulu, Sotho and South-African English). The instrument provides one overall QOL ...