Posts

Showing posts from April 19, 2010

Toyota suffers from bad publicity

Image
"All of these articles blasting Toyota. Someone mentioned that American automakers are behind this continuing front page crusade against Toyota to try and help their sales. I am beginning to think this is true," wrote a certain GaPeech in his comments concerning on the latest article posted on Yahoo! on April 11 titled  "AP IMPACT: In Toyota cases, evasion becomes tactic". There seems to be a collective corporate publicity stunts to destroy the soaring image of Toyota as the number one carmaker in the world. And the only way to damage its reputation is to hurl all the blames on accidents and deaths of people who operated Toyota cars on a daily basis. In the publicity world, there are only two acceptable spheres to wit: To build or to destroy. Toyota happens to be pitted on the latter option, which makes it vulnerable to all sorts of negative publicities if only to bring it down. I happen to pass by the Pacific Coast Highway (PCH) in Torrance and saw Toyota car