Monday, April 19, 2010
Toyota suffers from bad publicity
"All of these articles blasting Toyota. Someone mentioned that American automakers are behind this continuing front page crusade against Toyota to try and help their sales. I am beginning to think this is true," wrote a certain GaPeech in his comments concerning on the latest article posted on Yahoo! on April 11 titled "AP IMPACT: In Toyota cases, evasion becomes tactic".
There seems to be a collective corporate publicity stunts to destroy the soaring image of Toyota as the number one carmaker in the world. And the only way to damage its reputation is to hurl all the blames on accidents and deaths of people who operated Toyota cars on a daily basis. In the publicity world, there are only two acceptable spheres to wit: To build or to destroy.
Toyota happens to be pitted on the latter option, which makes it vulnerable to all sorts of negative publicities if only to bring it down. I happen to pass by the Pacific Coast Highway (PCH) in Torrance and saw Toyota car units sprawled like car toys on a copious parking lot. I had surmised that this could be the result of the negative publicities which Toyota management is currently facing. How to get out of this mess is still a big problem that haunts its operations. Lately, it has stopped production, if only to repair those cars that were recalled for further repair. Which Toyota did. But the lambasts didn't stop there. They continue to harass Toyota like it has deliberately done a mortal sin of reneging on its respondibility to correct whatever problems it has at the moment.
As you can see, Toyota still manages to buy commercial airtime to rebuild and reassure the public that it's back in business. I heard people saying they still are for Toyota because spare parts are much cheaper compared to other car brands. I'm not surprised at all why some people are sporting Toyota cars on their way to work or other activities. And the cars they are driving happen to be brand new. Isn't this a proof that some people don't just believe in publicities, bad or good. In the case of Toyota, it would mean a little hard work to regain the lost image. But from the way it looked, the damage is being taken cared of properly in the best interest of its millions of customers worldwide. There is a saying: When you're at the top, most people would try to bring you down. In the case of Toyota, I have no idea how true is this?
In the corporate world, publicity stunts are a common strategegy to bring down a competitor. Hoping this is not true with Toyota or any other car makers in the world market today.